Backpack by Jack Wills, Cotton outer, Striped design, Fully lined, Adjustable padded straps, Zip-top closure, External pocket, Interior slip and zip pocket, Wipe with a soft cloth, 100% Cotton, H: 42cm/17 W: 31cm/12 D: 14cm/6. Jack Wills launched in 1999 in Salcombe, Devon, designing British heritage-inspired goods for the university crowd. Drawing a distinctive connection between the old and new, Jack Wills take pride in their finest quality materials and fabulously British design across their collections of hoodies, denim and beauty.