Briefs pack by Lazy Oaf, Pack of three, Contrast prints, Stretch waistband, Brief-cut leg. Founded by Gemma Shiel in 2001 in a garage, Lazy Oaf are a British streetwear label who focus on driving irreverence into everything they do. From their London studio, the brand creates pieces that play on their dark, and often warped, sense of humor, which is inspired by misspent youth, teenage rebellion and apathy towards conforming to the norm.