LEVI'S J.V. Tee in Blue. - size 1(M/L) (also in ) LEVI'S J.V. Tee in Blue. - size 1(M/L) (also in ) 100% cotton. Breast pocket. Jersey knit fabric. LEIV-WS10. 39197 0002. Levi Strauss & Co., established in 1853, is a brand with a loyal, worldwide following. Their innovation with the co-invention of the blue jean was an integral part in creating their culture of self-expression and American cool that still resonates today. Each ready-to-wear design produced by the iconic label is made with special attention to craftsmanship, progress, and sustainability.