High-impact color. Ultimate moisture. Stays comfortable all day.Take your lips to the next level with Infallible Le Rouge. This revolutionary and innovative formula delivers bold, luscious color that lasts all day long, making it the ultimate beauty indulgence. Infallible Le Rouge Lipcolour offers up to 10 hours of vivid, hi-definition colour and shine, while hydrating Vitamin E keeps your lips moist and comfortable. Discover the truest color payoff in a creamy, conditioning base. 737 Persistent Plum