Gliding effortlessly onto lips, the creamy, lightweight formula feels comfortable and feather-light, and its unique gel base allows it to melt on contact and expertly adhere to lips. It contains lip-sculpting collagen boosters to promote a smooth, supple-looking pout, and imparts luminous colour that lasts up to six hours. The product wears better and longer than traditional lipsticks, and expertly shapes and defines the lips with its soft, cushiony, non-tacky formula.