WHAT IT ISFine hair lacks volume and can be difficult to style. Inspired by nature's expanding cotton flower, Biolage VolumeBloom Shampoo plumps fine hair with long-lasting bouncy volume and gives hair 70% more volume. 300ml. Made in USA.WHAT IT DOESGentle cleanses hair with minimal stripping. Adds lightweight volume and shine. Paraben-free formula is also suitable for colour-treated hair.