Londoner Chloe Lonsdale was born into a world of indigo - her parents, designing under the label Made in Heaven, were the purveyors of wildly popular '70s flares. In 2006, Chloe re-launched the brand as M.i.h and made an instant, immediate impact with her unpretentious, assured silhouettes. Since then, the label has evolved into a contemporary ready-to-wear collection with a retro-inspired spin, and is beloved by denim lovers worldwide.