The focus is firmly on bold branding at MSGM this season, with T-shirts, sweatshirts and accessories emblazoned with the distinctive MSGM initials. Noted for his bold aesthetic and use of contrasting primary hues, Massimo Giorgetti’s AW17 offering is fun and easy-going. This red and white virgin wool blend intarsia logo scarf from MSGM features bold branding and looped fringe ends.