Designed for those experiencing heel or arch pain who need firm, structured support. RECOMMENDED SHOE TYPE: Designed to replace the removable factory insole in casual, dress and everyday shoes and boots. DEEP, WIDE HEEL CUP: Cradles the soft tissue around the heel to enhance your body's natural shock absorption. Structured, firm foundation protects your body from ground impact. MOISTURE-WICKING DESIGN: Engineered to control odor and minimize friction. SHAPED BY SUPERFEET: New Balance Insoles are made with Superfeet shape — the orthotic shape recognized worldwide for providing a supportive, energizing foundation.