- WHAT IT IS These stay-true hues with mineral pigments plus antioxidant vitamin e give you a healthy, natural looking glow that won't fade away throughout the day. Imported. WHAT IT DOES Build and blend to create your perfect intensity. Lightweight, long-wearing color for cheeks. HOW TO USE Smile to find the part of your cheek that stands out the most the apple. Start your application here, and blend up and back toward your hairline.