What it is: A flat iron that allows you to tailor your heat for smooth, shiny results and less damage. Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Damage- Shine- Straightening and Smoothing Key Benefits: - Nine heat settings- Cord length: 8-foot, 360-degree Professional Swivel CordWhat Else You Need to Know: Get smooth, shiny results and less damage with the Lucea ID, delivering first-of-its-kind heat and styling personalization with a smart-touch interface and nine heat settings that automatically adjust to your specific hair needs.This product is an Allure Best of Beauty award winner.