- WHAT IT IS Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range across 21 shades. These foundations offer moderate coverage that looks natural with a very lightweight serum feel. Semi-matte finish. Moderate coverage. Lightweight pigment suspension system. Alcohol-free. Oil-free. Nut-free. Vegan. Gluten-free. Cruelty-free. 30ml. Made in Canada. WHO IT'S FOR For all skin types. WHAT IT DOES The pigments used in this format are treated for a rich, highly-saturated effect. These pigments are suspended in The Ordinary's proprietary spreadability system that allows pigments to look natural on the skin, resist collecting within fine lines and stay on for longer. The foundations offer a semi-matte finish and are compatible with most primers and are designed to work exceptionally well with the primers offering from The Ordinary. HOW TO USE IT Shake before use. Dispense a small amount into the palm or the back of your hand. Smooth on and blend throughout the face, ideally outward from the midpoint of the face. div
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