About UGGFounded in 1978 on the shores of sunny Southern California, UGG footwear quickly became a symbol of SoCal's relaxed surfer culture throughout the 1980s. Another decade later, and UGG's signature sheepskin styles were embraced by the fashion and celebrity worlds - exactly how the company's young, Aussie-born founder envisioned it would happen. Since its debut on Oprah's " Favorite Things" list in 2000, UGG's iconic boots, sneakers, and slippers have become a beloved, cozy closet staple - one that is soft and lightweight enough to wear year-round.