New York-based stylist Valery Joseph's haircare range is designed for long tresses. The label's cleansing Amplify shampoo is blended with nourishing Organic Baobab Oil, protective Rice Protein and hydrating Rhubarb Extract, as well as 'Smart Keratin' to fortify and repair damaged areas. It lathers into a smooth texture and boosts radiance and volume. - Contains Artichoke Leaf Extract to prevent the degradation of hair cuticles and guards against breakage - Lightweight formula enriches without weighing hair down - Amplify Conditioner also available in the range -Instructions for use: - Massage into wet hair, adding water for extra lather - Rinse well - For best results, use with Amplify Conditioner for Fine Hair - 300ml/ 10fl.oz.