Briefs by Wolf Whistle, Hey, fancy pants, High-rise waist, Silky-feel strapping, Brief cut. Founded in 2012, London-based label Wolf Whistle specialises in sleep sets, lingerie and cup-sized swimwear. With some styles designed exclusively for ASOS, the brand's made-you look bikinis help you prep for the poolside, while its sleepwear, bras and briefs are finished with luxe satin fabrics and delicate lace trims.