Prima Classe is one of Italy's leading brands of leather goods, accessories and women's clothing, and one of the most important representatives of the Italian prêt à porter. Inspired by the era of legendary voyages, explorations and the Belle Époque, Alviero Martini has created this brand having in mind the refined and adventurous globetrotter who moves with confidence between different time zones, sceneries, countries and cultures. Today, Prima Classe has a strong, clear identity associated with its Geo map.